Donor Pipeline Development
Humanize Your Digital Engagement With RNL Engage®
RNL Engage is the SaaS-based omnichannel fundraising platform that integrates calling, texting, email, and personalized video into one seamless donor experience.
The Modern Fundraising Challenge:
Fragmented Outreach Generates Donor Friction
Modern donors are mobile-first, bouncing seamlessly between reading emails, checking texts, watching videos, and answering calls. Yet most advancement teams are still forced to manage these channels using disconnected, siloed tools–creating friction for your donors that can undermine giving and your donor pipeline.
RNL Engage removes the friction from modern advancement. Our higher education-based omnichannel platform humanizes digital engagement at scale by bringing your primary communication streams into one intuitive interface.
Why Our Partnership Works
Built for Modern Scale. Proven by Results.
25x More Likely to Give
Donors engaged across synchronized, omnichannel touchpoints show significantly higher response and conversion rates than traditional single-channel strategies.
The Modern Engagement Hub
We have evolved the traditional phonathon into a mobile-first engagement center. Student ambassadors manage text, video, email, and high-priority calls entirely in one place.
More than $1B Raised
Join over 500+ institutions that have collectively raised more than $1 billion through RNL Engage multichannel campaigns.
Strategic Calling
The Digital Engagement Hub
Give ambassadors the personalized context with donor and spouse history visible at a glance. Call results can instantly trigger an automated text or video follow-up the moment a conversation ends. We offer both on -and off-site calling centers that can either be managed by your team or ours.
Integrated Email Marketing
Access 20+ mobile-responsive templates and 30+ copy variations for scalable reach to audiences of any size.
Texting
Peer-to-Peer (P2P) Texting
Move beyond one-way blasts with authentic, two-way conversations for giving day reminders, event invites, and donor anniversaries.
Personalized Video
Full-Lifecycle Stewardship
Bring a human element to your outreach. Integrate personalized video updates to show donors the direct impact of their gifts, building deep affinity before your next appeal.
Data, Analytics, and Compliance
Data Enrichment
We clean and update your records automatically with Wireless ID, Cell Appending, Email Verification, and NCOA (National Change of Address) tracking.
SmartView Reporting
Track performance in real time by segment, ambassador, or constituency, allowing for mid-shift strategy adjustments.
Compliance and Legal Peace of Mind
Rest easy knowing our in-house counsel ensures all scripts, digital touchpoints, and mailers meet state-specific fundraising regulations and disclosure requirements.
Omnichannel Engagement Calendar
Send the Right Message at the Right Time
We work with you to develop and implement a truly strategic, omnichannel approach, aligning your digital and traditional outreach across a continuous annual calendar that keeps your institution top of mind with donors.
-
Fiscal Year Kick-Off
Welcome back series and “Save the Date” event notices.
- Digital Ads
-
Fall Leadership Appeal
6x9 postcards to lapsed donors; personalized text to mid-level prospects.
- Direct Mail
- P2P Text
-
Giving Tuesday
High-frequency “warming” emails followed by personalized ThankView videos.
- Video
-
Calendar Year-End
8.5x14 “impact letters” for consistent donors; strategic calling for final pushes.
- Phone
-
CYE Stewardship
“Impact reports” showing donors exactly where their year-end gifts went.
- Video
-
Spring Appeal / Giving Day Prep
Geofencing for regional alumni events; awareness ads for Giving Day.
- Digital Ads
- P2P Text
-
Giving Day Launch
24-hour “blitz” with real-time text responses and technical support.
- All Channels
-
Lapsed Donor Recovery
6x9 “We Miss You” postcards paired with strategic calling.
- Direct Mail
- Phone
-
Fiscal Year-End
Urgent “deadline” messaging to secure final renewals and hit annual goals.
- Phone
- Text
-
Monthly Renewals
Automated “11-month” reminders sent based on last gift date.
- Mini-Letters
“It’s beyond just calling – it’s engagement…Personal conversations create a level of human connection that email alone often can’t achieve.”
-Assistant Director of Annual Giving
New York University
Omnichannel Engagement Calendar
Send the Right Message at the Right Time
We work with you to develop and implement a truly strategic, omnichannel approach, aligning your digital and traditional outreach across a continuous annual calendar that keeps your institution top of mind with donors.
-
Fiscal Year Kick-Off
Welcome back series and “Save the Date” event notices.
- Digital Ads
-
Fall Leadership Appeal
6x9 postcards to lapsed donors; personalized text to mid-level prospects.
- Direct Mail
- P2P Text
-
Giving Tuesday
High-frequency “warming” emails followed by personalized ThankView videos.
- Video
-
Calendar Year-End
8.5x14 “impact letters” for consistent donors; strategic calling for final pushes.
- Phone
-
CYE Stewardship
“Impact reports” showing donors exactly where their year-end gifts went.
- Video
-
Spring Appeal / Giving Day Prep
Geofencing for regional alumni events; awareness ads for Giving Day.
- Digital Ads
- P2P Text
-
Giving Day Launch
24-hour “blitz” with real-time text responses and technical support.
- All Channels
-
Lapsed Donor Recovery
6x9 “We Miss You” postcards paired with strategic calling.
- Direct Mail
- Phone
-
Fiscal Year-End
Urgent “deadline” messaging to secure final renewals and hit annual goals.
- Phone
- Text
-
Monthly Renewals
Automated “11-month” reminders sent based on last gift date.
- Mini-Letters
“It’s beyond just calling – it’s engagement…Personal conversations create a level of human connection that email alone often can’t achieve.”
-Assistant Director of Annual Giving
New York University
Start Building Donor Pipeline Now
Discover how RNL Engage can bring efficiency, scale, and a unified voice to your institution's next campaign. Fill out the form to speak with an advancement consultant and request a platform demonstration.