Research & Consulting
Advancement360 Analytics Report
Find clarity in fundraising uncertainty with our expert data and analysis.
Find Indispensable Insights for Your Advancement Strategies
Our work in the advancement and non-profit space can feel unsettled these days. There’s no shortage of uncertainty and daily headlines that often add to the confusion and concern. Navigating the distractions is hard and can be exhausting.
The Encoura Advancement360 Analytics Report provides the data and analysis to cut through the noise and keep your team focused on the work at hand. This deep, broad analysis gives senior leaders, practitioners, and frontline fundraisers the complete picture of your fundraising ecosystem, well beyond annual giving or a single channel.
What Makes Advancement360 so Valuable to Your Team?
Clear Roadmap to Success
Walk confidently into your next planning meeting with data that establishes baseline metrics and shows the big picture of recent and historic trends.
Turn Data Into Daily Action
Stop guessing and start personalizing follow-up, optimizing portfolio assignments for staff, prioritizing outreach, and making your marketing efforts sharper and more effective.
Get Everyone on the Same Page
Provide vital context for key stakeholders, including board members and leaders who are not familiar with the details and terminology of fundraising. You’ll create a common view of your current fundraising reality and best opportunities.
Advancement360 Analytics Report
Critical Metrics You Need to Drive Successful Strategy
Giving Trends
Analyze median and average gift amounts and program value over time.
Donor Consistency & Retention
Gain a deeper understanding of consecutive giving and retention by donor type and gift band.
Path to Major Gifts
Identify activity that precedes a high-value gift.
Generational Patterns
Break down giving rates and behaviors by generation.
Advancement360 Process
From Data to Insights —
In About 4 Weeks
We streamline the process to be simple and efficient, letting your team continue to focus on critical fundraising initiatives while we conduct the analysis:
STEP ONE
Data Submission
You provide the necessary historic and recent giving data.
STEP TWO
In-Depth Analysis
Our team uses proprietary models to analyze trends including retention, gift amounts, and consistency.
STEP THREE
Data Submission
You receive the 100+ page comprehensive report and companion attribute file (raw data for action and follow-up).
STEP FOUR
Virtual Readout
We hold a virtual session to review key observations, takeaways, and specific areas of opportunity for your organization.
“We learned that in FY25, 44% of our individual donors were alumni. This reinforces the importance of developing audience-focused strategies for our annual giving campaigns to ensure our messaging resonates with both alumni and non-alumni donors.
Another helpful insight was the number of new alumni donors – only 30% were graduates from the last decade. This highlights the need to better connect recent graduates with causes they’re passionate about and to engage them through the communication channels they prefer.”
-Executive Director
West Virginia University Foundation
Ready to Define Your Fundraising Roadmap?
Find the clarity, confidence, and actionable data you need to deepen relationships and make the biggest impact for your organization. Request a call with our consultants to learn more.