Make Strategic Program Decisions With the Eduventures Bachelor’s Market Update
Stay informed of relevant trends within the bachelor’s market to drive your strategy for academic programs at the bachelor’s level.
Inform your Enrollment Strategy with Market Trends and Projections
Eduventures’ annual Bachelor’s Market Updates lay out the critical pieces needed to understand where the market has been and where it is going. Given the current higher education climate, the 2025 iteration turns from its typical focus on degree conferrals and enrollments, to shed light on the most debated topic in education today: outcomes.
Key insights include:
- The “career-minded” brand construct increases in importance for prospective students across all college and university types.
- For all bachelor’s degree completers, median annual salaries grow by 40% (or just under $18,000) from one to five years post degree completion (adjusted for inflation) – beating all sub-bachelor’s credential earnings.
- Overall, bachelor’s completers’ annual five-year earnings is 2.6 times the debt load at graduation.
The report's insights help institutions have the right conversations and decision-making around resource allocation, program prioritization, and speaking to the goals of today’s prospective students – strategies that are essential to implement correctly with the arrival of the enrollment cliff.
Download the Bachelor's Market Infographic
Eduventures partners can access the full report in their Encoura Platform Research Library. If you are not yet a partner, complete the form to get access to an infographic summary.
SAMPLE REPORT DATA
Reaching Today's Career-Minded Prospective Students & Families
Is your school positioned to speak on your programs' earnings growth?
WEBINAR ON DEMAND
Navigating the Future of Online Bachelor’s Programs
Explore the latest insights into the evolving landscape of online bachelor’s programs. Whether you're planning programs or reallocating resources, this session offers essential guidance to stay ahead in a competitive market.
Watch this webinar to gain insights from our latest Eduventures report, Online Bachelor's Market Sizing & Forecasting. We shared findings of both total and online enrollment by top fields of study, as well as enrollment forecasts through 2027. Viewers will gain actionable insights into which programs are poised for growth, which are expected to decline, and the key factors driving these shifts.
FREE RESOURCE
Bachelor's Market Update Infographic
Eduventures partners can access the full report in their Encoura Platform Research Library. If you are not yet a partner, complete the form to get access to an infographic summary!