Enrollment Marketing Built Around Your Goals

Address your undergraduate enrollment challenges with marketing strategies built around your institution, audiences, and goals. Whether you need a targeted digital campaign or a connected, omnichannel approach, Encoura helps you reach and engage students and families throughout the enrollment journey.

TARGETED DIGITAL STRATEGIES FOR YOUR ENROLLMENT GOALS

Digital Marketing Activation

Activate flexible digital strategies around specific enrollment goals, audiences, or markets. Launch one campaign or connect multiple strategies across the funnel, with ongoing optimization based on performance.

Explore Digital Marketing Activation

INTEGRATED STRATEGIES TO CONNECT ACROSS CHANNELS

Omnichannel Marketing

Coordinate digital, email, print, personalized video, and other channels around your enrollment goals. Encoura connects strategy, creative, execution, and optimization to keep students and families engaged with a consistent experience.

Explore Omnichannel Marketing

Enrollment

+ Marketing Expertise

Work with experts who understand both your enrollment challenges and the marketing strategies that can address them.

Research

+ Intelligence

Build smarter campaigns informed by Eduventures research, proprietary data, predictive intelligence, and institutional insights.

Your Goals

+ Tailored Strategies

Activate the audiences, channels, and tactics that align with your specific enrollment priorities.

Measurement

+ Optimization

Assess campaign performance with transparent reporting and ongoing optimization focused on enrollment outcomes.

Marketing Support For All Your Undergraduate Enrollment Goals

Brand Awareness & Inquiry Generation

Find new prospective audiences, stay visible as students explore their options, and turn brand interest into measurable inquiry.

See Creative Showcase

Application Generation & Completion

Keep interested students moving with targeted campaigns that reinforce your value, bring prospects back, and encourage application completion.

See Creative Showcase

Optimize Yield & Reduce Melt

Keep admitted and deposited students engaged with timely digital campaigns that reinforce their decision and encourage important next steps.

See Creative Showcase

Parent & Family Enrollment Marketing

Extend your digital strategy beyond the student to engage parents and families throughout the enrollment journey.

See Creative Showcase

Transfer Student Enrollment Marketing

Connect with prospective transfer students through targeted campaigns that highlight why your institution is the right next move.

See Creative Showcase

Military Student & College Marketing

Engage active-duty military members and veterans, or showcase what makes your military college distinctive in a competitive market.

See Creative Showcase

“We work with Encoura to be able to have a team of experts reviewing all of our communications and making sure that they were easy for students and parents to understand, that we weren't using complicated language, and that we weren't just sending transactional messages.”

Executive Director of Undergraduate Admissions, Indiana University Indianapolis

Start With Your Enrollment Goals

Tell us what you’re trying to accomplish. We’ll help identify the audiences, strategies, and digital campaigns that can help you get there.