Enhance Your Recruitment With Encoura's Marketing Solutions

Take your prospective student and family marketing to the next level with strategic campaigns that define your audience, develop an effective marketing mix, and apply best practices and research to drive engagement through each stage of the funnel.

Inquiry (Interest) Generation

Spark Interest.

Build Awareness.

Expand Your Funnel.

Reach the right students with personalized, data-driven campaigns that spark curiosity and drive engagement.

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Application Generation &

Completion

Turn Interest Into Action.

Increase Applications.

Grow Your Class.

Turn interest into action with personalized, data-informed marketing campaigns that motivate students to apply.

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Yield Enhancement &

Melt Prevention

Build Confidence.

Maximize Yield.

Minimize Melt.

Turn admits into enrollments with personalized, timely campaigns that reinforce fit, address concerns, and keep your institution top of mind.

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An Extension of Your Marketing Team

When you partner with Encoura Enrollment Marketing Services, we’ll seamlessly integrate our campaigns into your current marketing plan to meet your institution’s unique enrollment goals.

Dedicated Team of Experts

Your dedicated media experts will work alongside you, designing creative, developing strategy, and adjusting campaigns while keeping up with market changes.

Research-Backed Approach

Our services are built on a foundation of research into student experiences, motivations, and behaviors, as well as industry-leading market and program research.

Professional Design & Copywriting

Our team has the expertise—and award-winning results—on creative elements that work. We can provide copy and design for your ads or mock-up your ideas.

Streamlined & Integrated Campaigns

We develop your strongest campaigns by maintaining consistency in your creative and messaging with your current marketing plan across all formats–print, digital, and email–to boost engagement and funnel growth.

Detailed, Real-Time Reporting

We provide results in real time, which means you can track the successes of your campaigns throughout the cycle. Follow your students through the funnel and make changes that can lead to higher results.

There’s an ability that the Enrollment Services team gives us to see data, interpret it, and make strategic changes accordingly that has helped maximize our strategies."

VP for Enrollment Management, University of Northwestern, St. Paul