Challenge
As demographic shifts and increased competition reshaped the enrollment landscape, Reinhardt University needed to become more strategic about where and how it invested its recruitment and marketing resources. The university wanted to expand its reach beyond its Georgia backyard while continuing to attract local students who were a strong fit for Reinhardt. Its team needed better insight into prospective students and a more coordinated approach to marketing and recruitment — one that would help counselors prioritize their efforts and engage students and families more effectively.
Solution
Reinhardt partnered with Encoura to build a more data-informed enrollment strategy. Using predictive models, territory insights, and campaign data, the university gained a clearer view of which prospective students were most likely to enroll and where counselors should focus their time. The team also used market research to identify opportunities for regional growth and promote high-demand academic programs. Targeted digital and parent campaigns empowered Reinhardt to reach students and families with messaging tailored to them and where they were in the enrollment journey.
By continually reviewing campaign results and refining its strategy, Reinhardt moved from broad outreach to more intentional engagement — giving its enrollment team greater confidence in who to reach, when to reach them, and how to prioritize their efforts.
Smart+® Predictive Model
Opportunity+® Predictive Model
Segmented Email Development
Parent/Guardian Email Campaigns
Campaign Performance & Recommendations
Eduventures® Prospective Student Brand Research™
Insights Cloud™
Yield+® Predictive Model
